FRAMEXFRAME

Designers generated an identity system for a fictional motion museum that features motion snippets, an animated dynamic logo, a trailer and an interactive AR poster that promotes the museum and encapsulates its unique idea. They utilized digital and analog experimental motion processes and cinematic techniques to create a wide range of outcomes.

The AR was coded through 8th Wall by a branch in UHGD FUSE's web team.

FRAMEXFRAME (pronounced “frame by frame”) is a fictional film archive that focuses on the heart of their collection. The branding has visual references to a “slice of life” by connecting to digital video splicing and using fun colors that shine in dark environments.

Here, dimensionality does (not) matter.